REBRAND | The Journey To Our New Look

In November 2023, we revealed our new branding, but how did we get there? 

Back in 2020, we celebrated our 20th anniversary and saw this as the perfect opportunity to take a step back, see how far we had come and what the future was going to look like for Landscapeplus. During this time, a team of 5, from different area of the business, looked at the whole business including: warehouse, ordering, service and even our culture before starting a journey with brand consultants.  

Hundreds of our customers were contacted with a survey to find out their view and generate our net promoter score; the result of which was enlightening. A net promoter score is the standard measurement for gauging customer loyalty and satisfaction and is measure on a scale of -100 to 100. Our score was 98; the highest score they had even seen. We were incredibly proud of this and even more so when we heard that several customers had referred to us as “so much more than a supplier”. This, we quickly realised, is what makes Landscapeplus unique, and as a result the phrase became our tagline. It perfectly captures the other aspects of the business that our customers value so much such as: our customer service, Training Days and Events and our free Design Support Service. Since then, we have introduced our Knowledge Centre, an area within our website to house these services in addition to Case Studies and Inspirational content from customers, Blogs, Our Brands and more to come, including system guides, calculators, and how-to-guides. 

After gathering and understanding this information it quickly became apparent that we needed to freshen up our new look. Our previous logo was hand drawn when the company first started and had started to cause some issues due to the size, shape, and format. One thing became apparent when speaking with our customers; the magenta had to stay. We called upon Kayleigh, from Studio Campbell, to help us evolve our new branding. Having worked with Kayleigh for many years prior, we knew we were in safe hands and the results did not disappoint. Kayleigh cleverly thought about every detail even down to the inside of the box having round edges to give a softer, friendlier, and supportive look and feel. We now have a bank of logos and logomarks that we feel reflects our brand perfectly and suits any application. Click here to find out more about Kayleigh’s process and her services.  

The final hurdle was to launch our new look into the world and with FutureScape just around the corner, we saw it as the ideal occasion. We had a clear vision in mind which led to us designing and building our stand in-house. Kayleigh helped to create the graphics which consisted of 8 large (2m x 1.2m) boards promoting who we are, what we do, our values, and aspects that make us “So much more than a supplier...”. Next to these graphics stood 4 extra-large (3m x 1m) frames proudly housing our brand-new logo (yes in pink)! It was the first year we didn’t have products displayed, a conscious decision and not one we took lightly, but we wanted to capture attention and create a lasting impression. We will always remember FutureScape 2023 as the event we re-introduced ourselves to the industry and we look forward to exhibiting again this year. Will products be back?  

Since launching our new look, we have had countless remarks and comments, and we hope you love it as much as we do. It is fair to say we learned a lot during this process; not just about ourselves as a company but more importantly about how our customers saw us within the industry. The focal point of the business moving forward is how we can help professionals to develop their confidence and their skills when specifying or installing Lighting, Irrigation, and Water Features. 

We hope the next 20 years will be even more successful as we continue to build relationships with existing and new customers.